Tourism, a culprit in commodifying cultures?

Tourism has commodified the Maori culture to a certain extent. Firstly, traditional carvings are now sold as souvenirs in shops and malls. Instead of just being a part of the Maori culture, it has now become another tourist’s souvenir.

Secondly, the traditional dances such as the haka dance have been commodified too. It has made to become a product that tourists can purchase. They can pay the Maori people to perform it for them although this dance was meant for war.

But has tourism really commodified the Maori culture or are the Maoris just sharing their culture to the world? Do the Maori do all their dances just because they hope to earn money from the tourists or they do it because they are proud of their culture and share them with the tourists? These are questions to consider before concluding that tourism has commodified the culture. I believe that the commodification of the culture dwells down to the person making the product. An illustration would be a tribe performing a welcoming dance to the visitors. They do it because that is how they greet their guests and not because they hope the tourists will pay them, and if that is the reason why they do their dance, that would not count as their culture being commodified.